Atlus' approach to making Persona games is reminiscent of “deadly poison in a sweet shell”

Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus operated under a philosophy Wada terms "Only One," characterized by a "like it or lump it" attitude prioritizing edgy content and shocking moments over broad appeal.

Wada notes that market considerations were previously considered inappropriate within the company culture. However, Persona 3 marked a shift to a "Unique & Universal" approach, focusing on creating original content with wider audience accessibility. In essence, Atlus began prioritizing marketability, aiming for user-friendly and engaging experiences.

Wada uses a striking metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents appealing design and likable characters, while the "poison" is Atlus's continued commitment to intense and surprising narrative elements. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.