EA Defies Trend: No Plans to Raise Video Game Prices

Publisher and developer EA has confirmed it will maintain its current pricing strategy for games, despite recent price increases from industry giants like Microsoft and Nintendo, who have moved select titles and hardware into the $80 range.

During its latest financial earnings call, CEO Andrew Wilson emphasized the company’s commitment to delivering “incredible quality and exponential value for our playerbase,” highlighting the success of its recent co-op adventure title Split Fiction, which has surpassed 4 million copies sold.

“From a pricing perspective, our business model has evolved significantly—even compared to just a decade ago,” Wilson noted. “While physical retail still plays a role, it’s now a much smaller piece of the puzzle. Today, our pricing spans the full spectrum—from free-to-play experiences to premium and deluxe editions.”

He added, “Whether a product is priced at one dollar, ten dollars, or even one hundred, our goal remains the same: to ensure players receive exceptional quality and unmatched value. Over time, we’ve learned that when quality and value align, our business becomes stronger, more resilient, and continues to grow.”

CFO Stuart Canfield reinforced this stance, stating, “From a guidance standpoint, we have not included any changes to our current pricing strategy at this time.”

This follows a trend over the past five years of standard game prices rising from $60 to $70 across major platforms. Nintendo has also joined the movement, setting select Switch 2 titles—including the highly anticipated Mario Kart World—at $80. The Switch 2 console itself is launching at $450, a figure that has sparked debate among fans, though analysts suggest the cost reflects ongoing economic pressures.

With EA’s latest statement, players can anticipate that upcoming releases—including the next entries in the EA Sports FC, Madden, and Battlefield franchises—will continue to follow the $70 standard edition pricing model.

Last week, IGN reported that EA laid off approximately 100 employees at Apex Legends developer Respawn Entertainment, part of broader organizational cuts affecting around 300 positions across the company.