Once Human is a big hit at Steam Next Fest, but wishlists are a drop in the bucket

Author : Finn Feb 11,2025

NetEase's upcoming third-person shooter, Once Human, boasts over 15 million pre-registrations globally, a significant achievement highlighted by its success at Steam Next Fest. However, a closer look reveals a disparity between its mobile and PC performance. While pre-registrations are impressive, only 300,000 translate to Steam wishlists. This highlights the challenges of achieving comparable discoverability on PC compared to the mobile market, particularly given NetEase's established mobile presence and the PC-first release strategy for Once Human.

Despite this, Once Human remains highly popular on Steam, attracting a large number of demo players during Next Fest. This discrepancy underscores the inherent differences between the mobile and PC gaming landscapes, with mobile maintaining a significant advantage in terms of reach and visibility.

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NetEase's PC focus is understandable, but the data reveals a significant audience disparity. Even a major developer like NetEase faces challenges in replicating its mobile success on PC in terms of both popularity and discoverability.

While awaiting Once Human's release, explore our curated lists of the best and most anticipated mobile games of 2024. These lists offer a selection of high-quality mobile titles to keep you entertained.