Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of app stores outside the Apple and Google duopoly.

The rise of alternative app stores has been a major story this year, particularly since Apple was compelled to open its platform in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now expanding its partnership with EA to include a wider range of EA's mobile titles.

Until recently, the iOS App Store and Google Play were the dominant forces in mobile game publishing. However, legal challenges forcing Apple and Google to address anti-competitive practices have opened the door for alternative app stores. This benefits players, as many of these new platforms offer substantial incentives to attract users.

The Epic Games Store, with its free game program, exemplifies this trend. While Flexion's partners may not offer the same scale of giveaways, they are likely to provide more flexible policies than those enforced by Apple and Google.

The long-term implications are significant. EA's participation signals a major change. If a company as large and influential as EA sees value in alternative app stores, it indicates a promising future for smaller developers and publishers.

While the specific EA games included in this initiative remain unannounced, titles like Diablo Immortal and other Candy Crush games are strong possibilities.