Star Wars Outlaws Projected Sales Dip

Ubisoft's highly anticipated Star Wars Outlaws has reportedly underperformed sales expectations, causing a dip in the company's share price. The game, intended as a financial turning point for Ubisoft, hasn't met projected sales figures, despite generally positive critical reception.

Ubisoft's Financial Hopes Tied to Outlaws and Assassin's Creed Shadows

Stock Price Decline Continues

Ubisoft positioned Star Wars Outlaws, along with the upcoming Assassin's Creed Shadows (AC Shadows), as key drivers for future growth. Their Q1 2024-25 sales report emphasized these titles as crucial for improving the company's financial outlook. While the report noted a 15% increase in console and PC session days, largely due to Games-as-a-Service, and a 7% year-on-year increase in monthly active users (MAUs) to 38 million, the underperformance of Outlaws casts a shadow on these positive trends.

Sales of Star Wars Outlaws have been slower than anticipated. Reuters reported that J.P. Morgan analyst Daniel Kerven revised his sales projections downward from 7.5 million units to 5.5 million units by March 2025, citing the game's struggle to meet expectations despite favorable reviews.

Following the August 30th release, Ubisoft's share price fell for a second consecutive day on September 3rd, dropping 5.1% on Monday and a further 2.4% by Tuesday morning. This marks the company's lowest share price since 2015, adding to a year-to-date decline of over 30%.

The disconnect between critical acclaim and player reception is notable. While critics generally praised the game, user reviews on Metacritic average a mere 4.5 out of 10. In contrast, Game8 awarded Star Wars Outlaws a 90/100 rating, calling it an "exceptional game" that lives up to the Star Wars franchise. For a detailed perspective on Star Wars Outlaws, read our full review [link to review].