WE@BMWGROUP

A pivotal tool in the BMW Group's communication strategy is the WE@BMWGROUP app. This app is designed as a comprehensive platform for partners, customers, employees, and stakeholders, delivering up-to-date information about the company, the latest news, and engaging content. It features a variety of resources, including news articles, press releases, and direct access to BMW Group's social media channels. Additionally, the app includes a careers section where users can explore job opportunities and an integrated calendar that keeps them informed about upcoming events.

The 6 advantages of the WE@BMWGROUP app are as follows:

• Information Hub: The app acts as a central communication platform, ensuring partners, customers, employees, and stakeholders remain well-informed about the BMW Group and its latest developments.

• News and Press Releases: With the News section, users can delve into fascinating articles on various company topics and share them via their personal social media channels. The app also provides direct access to official BMW Group press releases.

• Social Media Channels: It connects users to a diverse array of social media platforms associated with the BMW Group and its brands, facilitating easy sharing of content with their networks.

• Careers Section: This section offers insights into daily life at the BMW Group, alongside listings of current job openings. An integrated calendar keeps users updated on upcoming events.

• Additional Functions: For authorized users, the app unlocks additional functionalities, enhancing their interaction with the BMW Group.

• Flexible Access: Users have the freedom to explore and engage with BMW Group-related topics at any time and from any location, adding a layer of convenience and accessibility.