The Best Time to Buy a TV at a Decent Price in 2025

Author : Alexis Feb 27,2025

Maximize Your Savings: The Ultimate Guide to Finding the Best TV Deals

A new TV is a significant investment, but it's also a frequently used home appliance. Don't settle for a cheap, low-quality screen with a short lifespan. This guide reveals the best times to buy a TV and snag incredible deals, ensuring you get the best picture quality and features without breaking the bank.

While Black Friday and Cyber Monday are well-known for their discounts, substantial savings are available throughout the year. Let's explore the optimal shopping periods:

Peak Savings Seasons:

  • Black Friday & Cyber Monday (November): This extended sales period offers some of the year's deepest discounts on TVs, ranging from budget-friendly options to high-end models. While in-store deals still exist, online retailers often offer the widest selection and competitive pricing. Cyber Monday specifically caters to online shoppers.

Black Friday Sales

  • Pre-Super Bowl (January/February): Retailers often restock after the holiday rush, leading to attractive deals in the weeks leading up to the Super Bowl. Older models are typically discounted first, but newer models also see price reductions. This period often coincides with new model announcements at CES, further driving down prices on previous-generation TVs.

  • Springtime (March - Memorial Day): As manufacturers release their latest models in spring, retailers offer discounts on older models to clear inventory. These older models often retain most of the features of their successors, making them excellent value for money.

  • Amazon Prime Day (Mid-July): While initially an Amazon-exclusive event, Prime Day now sees participation from other retailers, creating a competitive landscape with significant discounts. However, the best deals often focus on older models.

Amazon Prime Day

  • Holiday Weekends: Long holiday weekends (President's Day, Memorial Day, Fourth of July, Labor Day) frequently feature sales, although discounts may be less substantial than during peak seasons.

Understanding TV Release Cycles:

Knowing the TV release cycle is crucial for maximizing savings. Manufacturers typically announce new models at CES in January, with releases starting in spring. Prices for the newest models usually don't drop significantly until the fall (Black Friday/Cyber Monday).

Top TV Brands and Their 2025 Offerings:

  • Samsung: Focuses on higher-end models with minor upgrades from previous years. Expect improvements in brightness and backlighting technology.

  • LG: 2025 OLED evo TVs feature AI enhancements and upgraded "Brightness Booster Ultimate" technology. Gamers will appreciate the G5 TV's 4K 165Hz VRR capabilities.

  • Hisense: Continues to impress with its ULED models, many now offering 144Hz refresh rates. The 136" MicroLED TV is a standout large-screen option.

  • Vizio: Made minor improvements in 2024, with a focus on mid-range and budget-friendly options.

  • TCL: Significantly updated its lineup in 2024, introducing the QM8 flagship and the new entry-level QM6K Mini LED TV at CES 2025.

  • Roku: Expanded its own line of Roku TVs in 2024, prioritizing streaming capabilities.

Top Budget TV Picks for 2025:

  • Hisense 65U6N: Offers accurate colors, solid contrast, and a range of features at a low price.

Hisense 65U6N

  • TCL 55Q750G: An impressive QLED TV with excellent contrast, brightness, and a 144Hz refresh rate in 4K with VRR.

TCL 55Q750G

  • Hisense 50U6HF: An ultra-affordable option with Amazon Fire TV OS.

Hisense 50U6HF

By understanding these key shopping periods and release cycles, you can strategically plan your TV purchase to secure the best possible deal on a high-quality television. Remember to compare prices across different retailers to ensure you're getting the best value.