World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz launches a massive marketing campaign: a cross-country road trip with a real tank!

Wargaming is turning heads with a unique promotional stunt: a decommissioned, graffiti-covered tank touring the US to celebrate their recent collaboration with Deadmau5. The tank, which made a timely appearance at The Game Awards in Los Angeles, is fully street-legal, ensuring a safe and entertaining journey.

This eye-catching vehicle promotes the in-game Deadmau5 collaboration, featuring the exclusive Mau5tank—a light and sound show on wheels—alongside themed quests, camos, and cosmetic items.

The playful approach to marketing is a fun, albeit unconventional, strategy. While some hardcore military simulation enthusiasts might disapprove, the campaign's lighthearted nature is undeniably attention-grabbing. It's a far cry from more traditional marketing methods, yet still manages to generate significant buzz.

Ready to join the battle? Check out our list of current World of Tanks Blitz promo codes for a head start!