Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year

Kadokawa, now a Sony Group subsidiary, sets ambitious publishing goals. Aiming for 9,000 original IP publications annually by fiscal year 2027, a 50% increase from 2023, the company leverages Sony's global distribution network.

This expansion includes a 40% increase in editorial staff to approximately 1,000, ensuring efficient workflow. President Takeshi Natsuno highlights a "media mix strategy," expanding IPs into anime and games.

This collaboration benefits Sony, owner of Crunchyroll, by adding Kadokawa's extensive IP library – including Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero – to its streaming platform. Sony's interest in multimedia ventures, encompassing live-action adaptations and international distribution, further strengthens the partnership.

Kadokawa projects 7,000 titles by fiscal 2025, demonstrating confidence in achieving its long-term goals. The increased output aims for greater diversity and a higher chance of major successes.

The partnership's potential extends to video game IPs such as Elden Ring, Dragon Quest, and the Danganronpa series, all developed under the Kadokawa umbrella. The combined strengths of both companies position them for significant growth in the multimedia market.