No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

Techland's incredibly expensive Dying Light collector's edition was a brilliant PR move. Despite its eye-watering £250,000 price tag (approximately $386,000 USD at the time), the "My Apocalypse Edition" remains unsold – a fact that delights the developer.

Image: insider-gaming.com

According to Techland's PR manager, Paulina Dziedziak, the exorbitant price was intentional. The edition wasn't intended for sale; it was a publicity stunt designed to generate buzz around the game's launch. And it worked spectacularly well.

The contents of this extravagant package were equally impressive: in-game character customization (the buyer's face in the game!), a life-sized statue of the protagonist, professional parkour lessons, night-vision goggles, an all-expenses-paid trip to Techland's headquarters, four signed game copies, a Razer headset, and a custom zombie-proof survival shelter built by Tiger Log Cabins.

The success of the stunt lies in its very lack of a buyer. Techland cleverly used the My Apocalypse Edition as a marketing tool, sparking widespread conversation and intrigue. The unanswered question remains: would they have actually delivered the bunker had someone purchased it? The mystery adds to the legend.