Paul Rudd Nostalgically Promotes Nintendo Switch 2, Echoing 90s SNES Ad

Nintendo has enlisted the charismatic actor Paul Rudd to generate buzz for the upcoming Nintendo Switch 2 through a delightful commercial that affectionately nods to a memorable 90s ad he starred in for the Super Nintendo. The original commercial, which hit the airwaves in 1991, featured Rudd, sporting a long black jacket, a beaded necklace, and an unforgettable hairstyle, confidently striding into a drive-in movie theater with his Super Nintendo in hand. He connected it to a large screen and engaged with classics like *The Legend of Zelda: A Link to the Past*, *F-Zero*, and *Sim City*, drawing a captivated audience. The ad famously concluded with the slogan, "Now you're playing with power."

Paul Rudd, from the new Nintendo Switch 2 commercial

In the fresh Nintendo Switch 2 commercial, Rudd, now 34 years older but remarkably unchanged in appearance, reprises his iconic look. This time, he enters a living room and sets up the Nintendo Switch 2 to enjoy *Mario Kart World* alongside comedians Joe Lo Truglio and Jordan Carlos, and a young fan who affectionately calls him "Uncle Paul." The group utilizes the system's innovative GameChat feature while playfully ribbing Rudd about his nostalgic outfit and the over-the-top 90s ad vibe, complete with a fog machine and a fan to enhance the dramatic effect. The commercial wraps up with Rudd delivering a heartwarming twist on the original slogan, saying, "Now we're playing together." The ad embraces its cheesiness, charmingly acknowledging the silliness of the original to create a genuinely endearing experience.

IGN had the privilege of interviewing Rudd about his experience shooting this sequel to a Nintendo hardware commercial three decades later. During the conversation, Rudd revealed that he believes he wore his personal beaded necklace in the original ad and admitted to playing *Mario Kart World* on set during breaks. However, he humorously noted that he wasn't allowed to take a Nintendo Switch 2 home with him. You can watch the full interview here:

Just this week, preorders for the Nintendo Switch 2 have reopened, set to start on April 24, with the console retaining its $450 price tag. However, due to tariffs in the United States, accessory prices have increased. For those eager to secure a preorder, our comprehensive guide offers all the necessary details on where and how to get your hands on this highly anticipated device.