M3GAN Re-Release: Enhanced with 'Second Screen' and Live Chatbot

Top horror studio Blumhouse is celebrating its 15th anniversary by bringing the 2022 hit film M3GAN back to theaters ahead of the sequel’s release. This limited theatrical engagement introduces some new and controversial features that encourage the use of smartphones in theaters.

As part of its Halfway to Halloween initiative, Shudder will screen M3GAN, along with Ma and Annabelle, for one-night-only events. These screenings will utilize Meta's "Movie Mate" technology, allowing audience members to interact with M3GAN through a chatbot and access exclusive content in real-time on their second screens.

"The entire experience is designed to leverage Meta's capabilities to enhance the 'second screen' viewing experience, generating excitement ahead of the release of M3GAN 2.0 on June 27."

Fans can also look forward to sneak peeks, exclusive recorded messages from directors and talent involved in the films, and surprise special appearances in select markets. While this innovative approach aims to revitalize the theatrical experience, it has sparked controversy as it challenges the traditional cinema environment. Only time will tell how fans will respond to this unique experience.

The M3GAN screening will occur in various theaters nationwide on April 30, with Annabelle screening on May 7 and Ma screening on May 14. M3GAN 2.0 will hit theaters in the United States on June 27.