LEGO Enters the Gaming World with In-House Projects

LEGO CEO Niels Christiansen has unveiled ambitious plans to significantly expand the company's digital footprint, venturing into the world of video game development. This expansion will involve both independently created titles and strategic partnerships.

"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing.” Niels Christiansen

This strategic shift doesn't signal an end to LEGO's licensing agreements with third-party developers. Recent reports indicate TT Games, renowned for its LEGO-themed games, is currently developing a new title, potentially linked to a Warner Bros. franchise.

Image: steamcommunity.com

LEGO's most prominent foray into gaming is its ongoing collaboration with Epic Games. Last year's hugely successful LEGO-themed mode in Fortnite cemented the brand's appeal within the gaming community.

The company also boasts a long-standing relationship with TT Games, resulting in a highly successful series of adventure games spanning two decades. While new projects from TT Games have been relatively quiet recently, speculation points towards a new LEGO Harry Potter game, potentially inspired by the phenomenal success of LEGO Star Wars: The Skywalker Saga.

Further demonstrating LEGO's commitment to the gaming industry and its adaptability, the company partnered with 2K Games to release LEGO 2K Drive, a racing game launched last year, which received positive feedback.