Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

Demi Lovato is headlining PlanetPlay's latest Make Green Tuesday Moves initiative, bringing her star power to mobile gaming for a good cause. The actress and musician will appear in several popular games, including Subway Surfers and Peridot, where players can collect Lovato-themed avatars. All proceeds from these in-game items will support environmental projects.

Long-time readers will recall PlanetPlay's past collaborations with celebrities like David Hasselhoff and J Balvin to promote environmental awareness through mobile gaming. This latest campaign continues that tradition, expanding its reach with Lovato's involvement.

Lovato's appearance extends beyond simple endorsements; she'll be featured prominently in a range of top mobile games, such as Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can acquire special Lovato-themed avatars, with all profits benefiting environmental causes.

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PlanetPlay's well-planned approach to Make Green Tuesday Moves (MGTM) sets it apart from other celebrity-driven environmental initiatives. Unlike many one-off campaigns, MGTM's broad reach and participation from numerous games suggest a significant potential impact on environmental support. This collaboration benefits not only the environment but also Lovato's fans, providing them with an incentive to explore various popular mobile titles. It’s a win-win-win situation for the planet, fans, and game developers.

For a curated selection of top mobile games, including some featuring these celebrity collaborations, check out our list of the best mobile games of 2024 (so far).