Danny Dyer's Latest Movie: Rockstar's Surprising Social Media Buzz

Author : Violet Apr 26,2025

If you follow Rockstar Games on X (the Everything App formerly known as Twitter), you might have been taken aback by their recent post about the film "Marching Powder" and its star, Danny Dyer. The tweet read:

From our friends Nick Love and Danny Dyer, the absolute legends behind The Football Factory...@MarchingPowder_ — a proper naughty comedy out tomorrow in the UK and Ireland.

Get tickets now at https://t.co/Zj4EBgRKVO and look out for details on worldwide release soon. pic.twitter.com/15u4DEpeDW
— Rockstar Games (@RockstarGames) March 6, 2025

It's natural to wonder why Rockstar Games, with their massive following of 21 million, would promote a smaller British film. Let's delve into the connection and introduce you to Danny Dyer.

Who is Danny Dyer?

Daniel John Dyer, popularly known as Danny Dyer, is an actor hailing from East London. In the UK, he's a household name, celebrated as an "absolute legend." For those unfamiliar with British slang, the term "legend" refers to someone who is the epitome of social virtues—funny, daring, original, and sensitive in the right measures, according to Urban Dictionary.

Dyer has been a part of the acting scene since 1993, often portraying tough, working-class characters. His public persona adds to this image; he's outspoken about societal and governmental issues and known for his "tough uncle" life philosophy. A notable example is his 2010 advice in Zoo magazine, where he suggested a man recovering from a breakup should go on a "rampage [drinking session] with the boys."

His social media presence is equally entertaining, as seen in this classic post:

Roll on bonfire night..........it's gonna get strapped to a great big massive fuck off Rocket so it can join the other Furbys in the sky...
— Danny Dyer (@MrDDyer) September 12, 2013

How is Danny Dyer Connected to Rockstar?

If you're a Grand Theft Auto enthusiast but new to Dyer, you've likely heard his voice as Kent Paul in GTA: Vice City, where he managed the Scottish rock band Love Fist. He reprised the role in GTA: San Andreas, managing the Gurning Chimps and later producing for rapper Madd Dogg.

Dyer's more significant link to Rockstar comes from their joint venture in film. In 2004, he starred in "The Football Factory," directed by Nick Love and produced by Rockstar Games. This collaboration explains Rockstar's interest in promoting "Marching Powder," which reunites Dyer with Love. Though not a sequel, "Marching Powder" shares themes with "The Football Factory," including football hooliganism, heavy drinking, drug use, and a gritty British sense of humor.

Danny Dyer (right, wearing the tan jacket) starred in The Football Factory, which was produced by Rockstar Games.
Danny Dyer (right, wearing the tan jacket) starred in The Football Factory, which was produced by Rockstar Games. | Image credit: Vertigo Films

Despite the social media shoutout, Rockstar has no involvement in "Marching Powder." They're simply supporting it due to their prior connection with Dyer and Love through "The Football Factory."

Is Vice City's Kent Paul Returning for GTA 6?

The short answer is, we don't know. The X post about "Marching Powder" offers no clues about GTA 6. However, let's speculate on the possibility of Kent Paul's return.

It's crucial to understand the division within the GTA universe: the 3D era (PS2 and PSP games) and the HD era (from GTA 4 onward). These are separate universes, meaning storylines and characters don't directly carry over. This is why GTA 5's Los Santos differs significantly from San Andreas', and characters from the 3D era are not directly mentioned in GTA 4 and 5.

Tommy Vercetti tackles Kent Paul in Grand Theft Auto: Vice City
Tommy Vercetti tackles Kent Paul in Grand Theft Auto: Vice City | Image credit: Rockstar Games

Yet, there are crossovers. For instance, Grove Street from San Andreas appears in GTA 5, and several gangs from the 3D universe, like the Ballas, exist in the HD universe. The character Lazlo, known for his distinctive look, appears across both eras. Notably, Kent Paul has his name on the Vinewood Walk of Fame in GTA 5.

While there's a possibility Kent Paul could return in GTA 6, the "Marching Powder" post on X doesn't provide any concrete evidence. Fans will have to wait for official announcements from Rockstar Games to find out.