e.l.f. Cosmetics and Skincare

Beauty for every eye, lip, and face. Join our loyalty program to unlock exclusive rewards.

Become a Beauty Squad member to enjoy seasonal rewards and surprise drops all year long!

Step into the beauty-verse! Explore viral lip oils and highly effective skincare in an incredible e.l.f. app experience designed for every eye, lip, and face.

Embrace your glow. This is your space to shop, share, and discover your Holy Grail e.l.f. products. Find your next favorite makeup and skincare through Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories.

JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our free loyalty program offers multiple ways to earn points—redeem them for free products and incredible perks. Benefits of joining the Beauty Squad include:

• Earn points ANYWHERE you shop by uploading your receipt in the app.

• Convert points into free products, discounts, or gift cards from popular stores like Chipotle, Target, Ulta, Amazon, and Walmart.

• Get early access to new releases and sales before anyone else.

• Receive a birthday gift and double points during your birthday month.

• Exclusive members-only content, including the Hot as e.l.f. chart and Squad Sign quiz.*

• Unlock higher tiers for premium perks like free shipping for Icon members.

BE EXTRA WITHOUT SPENDING EXTRA.

Get instant access to weekly ads, gifts with purchase, and special offers on makeup and skincare.

E.L.F. SHOPPABLE STORIES.

Stay current with the latest launches and explore new beauty essentials.

FIND YOUR PERFECT SHADES WITH VIRTUAL TRY-ON.

Virtually test your favorite products and discover your ideal shade matches.

SWIPE TO LIKE.

Swipe right on makeup you love with our beauty app. Explore clean beauty products using the "Swipe to Like" feature and build your personal wishlist.

GET INSTANT SUPPORT WHILE SHOPPING IN STORE.

Use the barcode scanner at partnering retailers to try shades virtually, watch tutorials, and explore product ingredients.

ALWAYS STAY INFORMED.

Enable push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals, and upcoming sales.

TRACK YOUR E.L.F. ORDER.

Review your order history and monitor deliveries. Use the store locator to find the nearest retailer carrying e.l.f. clean makeup and skincare.

SHARE THE E.L.F. LOVE.

Discover and share makeup looks directly from the product page or virtual try-on experience.

elf. UP! Keep up with Roblox’s dynamic tycoon adventure—unleash your creativity and become a force for good in the world.

e.l.f. brings the best in beauty to every eye, lip, and face. Download the app today and join the community.

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